Archive for July 24th, 2009

  
 

Attrition Rates: Nightmares of the Industry.

If we are to talk about some of the problems ailing the industry in India, one of the first things that come to mind is attrition. Though its presence is felt in every area, the BPO industry is seen to be suffering the most. High attrition rates have become common in BPOs and HRs need to come up with effective solutions to tackle this problem.

When freshers join a BPO, the company has to spend a considerable amount of time and money in training the new recruits. To enable the employees to communicate well with foreign customers, they are provided voice training, accent training and other tips and tricks of communicating over phone. The candidates need to know a lot about the company and its products as well. So after all the training, if employees leave for other opportunities, it’s back to square one for the companies with another bunch of new employees. Thus bringing the attrition rate down is a priority for most players in the industry.

Some effective strategies to tackle this could be to give employees a sense of job-security, offer them attractive rewards for good performance and make the environment of the offices fun. Work can get stressful at times and various recreational activities can be arranged so that the employees can look forward to a lot more other than routine work.

The attrition rates have lessened over the last year (25-28% on an average) compared to earlier years (55-60%) but that’s largely due to recession. The sooner the companies take effective remedial measures, the better.

Gaining Momentum by Looking At New Courses

While established universities are looking to enhance their appeal and reaching out to the new generation by introducing new courses, new universities are relying on these courses to gain a foothold for themselves. In this time of diversity when the industry is coming up with new profiles to cope with new responsibilities and is constantly re-inventing itself, specialized courses that prepare students for these new posts are gaining ground. Upcoming and newly inaugurated universities know that established universities, owing to bureaucratic problems, will take a while to set up the necessary infrastructure to run these courses, so there is nothing like starting with the courses in demand.

Nithm, an autonomous institute jointly established by the Govt. of AP and the Govt. of India, is offering courses like Diploma in Travel Agency and Tour Operators, Diploma in Facilities Management, Event Management, Food Production and Restaurant and Catering Services and Housekeeping and Tour Guiding programmes. Such courses will definitely see plenty of takers as there aren’t too many institutions in India offer such a wide array of Hospitality and Tourism courses. What is important though, is that capable and knowledgeable people are selected to run these courses. Since the courses are new, getting experienced faculty will be difficult. Let us see how Nithm and other institutes go about it.